Facing significant inventory buildup, developers and government agencies are launching aggressive marketing campaigns to stimulate interest in undersold industrial parks. These parks, often located in emerging or peripheral zones, struggle with low occupancy due to inadequate infrastructure, high guidance rates, or limited market awareness. To counter these challenges, multi-channel marketing efforts are being rolled out, including digital promotions, targeted roadshows, industry-specific expos, and international investment summits. Campaigns are now emphasizing not just land availability but also connectivity advantages, policy incentives, and future infrastructure developments. The goal is to reposition these parks as high-potential, cost-effective alternatives to saturated industrial zones. Branding and outreach have become critical tools for revival.

Developers are also bundling attractive financial offers such as discounted rates, deferred payment schemes, and turnkey infrastructure packages as part of these campaigns. Customized offerings tailored for specific industries — like logistics hubs for e-commerce or specialized zones for electronics — are being highlighted to attract focused investments. Testimonials from successful early entrants are being widely publicized to build credibility and momentum. Some campaigns are collaborating with industrial associations and chambers of commerce to widen their reach. Virtual tours, real-time site updates, and direct interaction platforms are also being used to enhance buyer engagement. These intensified efforts reflect a recognition that passive marketing no longer suffices in today’s competitive industrial real estate market.

The shift toward aggressive marketing underscores the need to address both perception and real challenges in undersold industrial parks. Beyond marketing glitz, developers are increasingly investing in fast-tracked infrastructure upgrades and simplified regulatory processes to back their promotional claims. Success will depend on the authenticity of the value proposition presented to investors, not just the strength of the campaigns. Industrial parks that can demonstrate readiness, ease of doing business, and clear growth prospects are more likely to close the demand-supply gap. Going forward, strategic marketing aligned with genuine development milestones will be key to revitalizing slower-moving industrial zones and sustaining broader industrial expansion.