Importance of Traffic Volume for Industrial Operations
Understanding average traffic volume is essential for evaluating the site’s logistical efficiency, safety, and operational costs. High traffic areas may face delays, while low traffic routes can offer smoother transportation.

• Affects truck scheduling, delivery timelines, and access reliability
  
• Influences site planning for ingress/egress and parking
  
• Impacts employee commute times and shift coordination
  

Typical Measurement Metrics and Data Sources
Traffic volume is measured in Average Daily Traffic (ADT), representing the total number of vehicles passing a specific point in 24 hours. This data is typically collected by transportation departments.

• Expressed as vehicles per day (VPD) for major roads and intersections
  
• Data often segmented into passenger vehicles and commercial trucks
  
• Available through city traffic studies, GIS maps, or regional planning agencies
  

Influence on Site Development and Zoning Decisions
Traffic volume affects zoning approvals, infrastructure investment, and environmental impact assessments. High volumes may require mitigation measures or additional road upgrades.

• Sites near major arterials may have volumes ranging from 10,000 to 50,000 VPD
  
• Industrial corridors may show high truck concentration in peak hours
  
• Rezoning or permitting may require traffic impact studies or road widening