Hello LandMark

What pricing strategy will attract attention (firm, flexible, tiered)?

Flexible Pricing

A flexible pricing approach attracts a wider range of buyers by signaling openness to negotiation. It encourages inquiries from both investors and end users who are comparing multiple options.

  • Appeals to buyers looking for fair market value
  • Creates space for negotiation without scaring off prospects
  • Ideal when pricing slightly above the target closing value

Tiered Pricing

Tiered pricing works well for large parcels or multi-acre sites. Offering discounts for bulk purchases or phased development makes the land more appealing to developers and institutional buyers.

  • Volume-based rates (e.g., lower per-acre rate for 5+ acres)
  • Encourages faster decisions from bulk buyers
  • Useful for subdivided plots or industrial park concepts

Firm and Premium Pricing

Firm pricing positions the land as a high-value asset when it’s in a prime location with strong demand and unique features. This works best when backed by strong USPs and limited availability.

  • Effective for plug-and-play or ready-to-build land
  • Attracts serious buyers with defined intent
  • Requires strong justification through visuals, approvals, or infrastructure

Best Strategy: Flexible-Tiered Combo

List slightly above your target value, signal flexibility, and offer incentives or tiered discounts for larger deals. This combination attracts attention while maintaining pricing power.

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